John Caples was an outstanding copywriter from whom we can all learn a lot. His idea was that every effective marketing effort starts with a killer headline that gets our customer’s attention right away.

Thankfully, by following in the footsteps of the copywriting legends before us, we have a basic formula that has been shown time and time again to work.

Also, keep in mind that practice makes perfect! Every day, work on your headlines and research what works for others. Keep an eye on your market and understand their lingo. "Never stop testing, and your advertising will never stop improving," remarked copywriting legend David Ogilvy.

Consider compiling a long list of phrases and terms that you've come across in your niche market and using it as a source of inspiration when writing your ad text. Believe me, it will help!

This will place you in the top 10% of copywriters in the security and investigations industry, which is where I think you need to be if you want to be financially successful.

I hope you find this course useful in creating better headlines and ad content, and I wish you all the best in your business.